Paul Stuart Elevating Image

Gellers, Stan
January 2007
DNR: Daily News Record;1/22/2007, Vol. 37 Issue 4, p12
Trade Publication
The article discusses how retailer Paul Stuart is looking to change its image. Paul Stuart, which has a traditional and classical image, is looking to revitalize that image in both store presentation and e-commerce strategy. Sandy Neiman has been chosen as director of merchandising to try and change the New York City based retailer's image.


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