TITLE

Swiss Army Hits Milan

AUTHOR(S)
Lipke, David
PUB. DATE
January 2007
SOURCE
DNR: Daily News Record;1/15/2007, Vol. 37 Issue 3, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the planned launch of the men's apparel collection of Victorinox Swiss Army in Milan, Italy on January 14-21, 2007. According to Joh Siff, president of New York-based Victorinox Swiss Army Apparel, a unit of Switzerland-based Victorinox AG, the company wants to build on the success of its product at retail in 2006. Swiss Army Apparel plans to show its collections in Milan four times a year henceforth, during seasonal market weeks.
ACCESSION #
23790594

 

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