Swiss Army Hits Milan

Lipke, David
January 2007
DNR: Daily News Record;1/15/2007, Vol. 37 Issue 3, p12
Trade Publication
The article reports on the planned launch of the men's apparel collection of Victorinox Swiss Army in Milan, Italy on January 14-21, 2007. According to Joh Siff, president of New York-based Victorinox Swiss Army Apparel, a unit of Switzerland-based Victorinox AG, the company wants to build on the success of its product at retail in 2006. Swiss Army Apparel plans to show its collections in Milan four times a year henceforth, during seasonal market weeks.


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