TITLE

"WOMEN'S HEALTH" AND "MEN'S HEALTH" ARE INCREASINGLY GENDER-SEPARATED

PUB. DATE
January 2007
SOURCE
Media Industry Newsletter;1/15/2007, Vol. 60 Issue 3, p3
SOURCE TYPE
Market Research Report
DOC. TYPE
Article
ABSTRACT
The article focuses on the periodical "Women's Health." Rodale president and chief executive officer (CEO) Steve Murphy created the spinoff of the periodical "Men's Health" in November 2005 because of its popularity among women either for themselves or as a gift. The "Women's Health" rate base was 400,000 with a higher percentage of it being a "Men's Health" crossover. Both magazines have 17,000 subscribers in the U.S.
ACCESSION #
23788533

 

Related Articles

  • Battle of the fittest. Flamm, Matthew // Crain's New York Business;8/8/2005, Vol. 21 Issue 32, p3 

    The article presents information related to the publications of Rodale Inc. Nearly a year after Rodale began putting out newsstand test issues of its new journal "Women's Health," the publisher is readying a full-fledged launch. Though it hasn't announced its plans, Rodale has appointed a...

  • `Men's Health' pumps up circulation.  // Folio: The Magazine for Magazine Management;8/15/93, Vol. 22 Issue 14, p13 

    Reports on the increase in circulation base of the magazine, `Men's Health'. From 650,000 to one million; Frequency boost; Comparison with leading men's magazines; Increase in advertising rates.

  • NATIONAL MAGAZINE AWARDS WERE "A LONG DAY'S JOURNEY INTO NIGHT.".  // Media Industry Newsletter;5/16/2011, Vol. 64 Issue 20, p8 

    The article announces the recipients of several awards in the May 9, 2011 National Magazine Awards which includes the "Women's Health" for General Excellence, "Men's Health" for Personal Service, and the "National Geographic" for the Magazine of the Year.

  • Congratulations to New Rodale VPs Ronan Gardiner and Laura Frerer-Schmidt... And to New "Working Mother" Publisher Kim Sealy.  // Media Industry Newsletter;3/17/2014, Vol. 67 Issue 11, p13 

    The article announces that the publishers of "Men's Health" and "Women's Health" periodicals received the recognition in tandem on March 13, 2014 from Rodale group publisher Chris Lambiase.

  • Who Wins in Martha Fallout? Lindsay, Greg // WWD: Women's Wear Daily;6/6/2003, Vol. 185 Issue 114, p14 

    Reports on developments in the publication 'Martha Stewart Living,' in 2003. Circulation of the periodical; Disappearance of a number of fashion advertisers from the magazine; Effects of its owner's indictment; Financial performance and operations of the publisher.

  • Low price policy keeps Glamour in first place. Crawford, Anne-Marie // Campaign;2/21/2003, Issue 8, p10 

    Focuses on the circulation of women's magazines in Great Britain. Acquisition of top position by Condé Nast's magazine 'Glamour'; Increase in sales of 'Company' published by National Magazine Co.; Significance of cover price in circulation of magazines.

  • Celebs continue to drive women's weeklies. Palmer, Camilla // Campaign;2/21/2003, Issue 8, p10 

    Focuses on the circulation of women's weekly magazines sector in Great Britain. Circulation increase of Emap's 'Heat'; Acquisition of top position by H Bauer's 'Take a Break'; Uplift in sales of Northern & Shell's 'OK.'

  • Lads' titles recover as women's market dips in latest ABCs.  // Campaign;2/16/2001, Issue 7, p1 

    Focuses on the circulation of high-profile women's magazines in London, England. Increase circulation of hardcore men's magazine; Impact of the ABC figures on the performance of the different magazines; Factors affecting magazine circulation.

  • Women's glossies still lack sparkle.  // Marketing (00253650);8/19/1999, p15 

    Lists the top 20 women's glossy magazines based on sales for the period ending June 1999. `Take a Break Club Magazine'; `Debenhams'; `Cosmopolitan.'

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics