January 2007
Media Industry Newsletter;1/15/2007, Vol. 60 Issue 3, p3
Market Research Report
The article focuses on the periodical "Women's Health." Rodale president and chief executive officer (CEO) Steve Murphy created the spinoff of the periodical "Men's Health" in November 2005 because of its popularity among women either for themselves or as a gift. The "Women's Health" rate base was 400,000 with a higher percentage of it being a "Men's Health" crossover. Both magazines have 17,000 subscribers in the U.S.


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