Golden eggs

Goldschmidt, Bridget
January 2007
Progressive Grocer;1/1/2007, Vol. 86 Issue 1, p48
Trade Publication
The article relates the findings of a study of the egg business in the U.S., conducted by the American Egg Board and Wisner Marketing Group. The researchers found that egg consumption is actually climbing, with a little help from evolving demographics and positive publicity about eggs' nutritional benefits. The study also found that eggs case space is woefully under-allocated compared to other dairy categories, with an average shelf inventory of just 1.6 days.


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