Store-brand land

Tortola, Jane Olszeski
January 2007
Progressive Grocer;1/1/2007, Vol. 86 Issue 1, p44
Trade Publication
The article highlights the PLMA Show held in Chicago, Illinois, in November 2006, and several notable exhibitors at the event. Based on the record-breaking attendance at the show, it's clear that corporate branding is a key priority for many retailers. More than 5,000 attendees were inundated by a profusion of the latest private label products, with offerings in many non-traditional categories such as natural and organic, health and wellness, pet products, etc. Exhibitors include PlanetWise and Icelandic USA Inc.


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