TITLE

Jetset embraces local marketing

PUB. DATE
October 2006
SOURCE
Travel Weekly Australia;10/27/2006, Issue 24, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the business strategy adopted by Jetset Travelworld Ltd. The group will concentrate on local area marketing and motivate franchisees to embrace marketing at a local level. Jetset Travelworld expects the strategy will further grow their business. Jetset Travelworld has achieved a pre-tax profit of $12.6 million in 2006.
ACCESSION #
23757038

 

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