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The article offers news briefs from ready-to-drink (RTD) alcoholic beverage industry in the U.S. as of November 2013 including squeeze-and-freeze formats to increase the sale of RTDs, fall in alcohol intake of the U.S. consumers due to weight concerns and bitter flavor of stevia-sweetened RTDs.
- Ginger cheer. Black, Robyn // Publican's Morning Advertiser;4/21/2011, Issue 3, p46
The article focuses on the growing popularity of a wide range of drinks produced by the emergence of the alcoholic ginger-beer category in Great Britain. It features Halewood's Crabbie's Alcoholic Ginger Beer which is worth 23 million pounds and becomes a must-stock drink for most venues in the...
- Sample pleasures. Hosea, Maeve // In-Store;Jan2008, p25
The article focuses on sales promotion strategies implemented within the alcoholic beverage industry in Great Britain. The local wine shop Oddbins launched a wine tasting campaign, which involved its staff in guiding customers through their choices and challenging them with new possibilities. A...
- Analyst comment. Blighe, Samantha // Marketing (00253650);2/28/2007, p31
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- RTDs - Refund Tax Dollars? Shailer, Annette // National Liquor News;May2009, Vol. 28 Issue 4, p20
This article discusses the ready-to-drink (RTD) alcoholic beverage tax bill in Australia. The RTD tax hike was defeated in the Parliament in March 2009 following nearly a year of speculation and the accumulation of $290 million. However, rumours suggest that despite the defeat, the budget...
- Smirnoff Ice gets India launch as Diageo eyes RTD market. Wilmore, James // Aroq - Just-Drinks.com (Global News);10/25/2014, p11
The article reports on the launching of two alcoholic beverage products produced by Diageo, Smirnoff Ice and Smirnoff Black, in the ready-to-drink market of India in October 2014.
- NO MIXING REQUIRED. SWARTZ, KYLE // StateWays;Jul/Aug2015, Vol. 45 Issue 4, p38
A market research report for the Ready to Drink (RTD) cocktail market in the U.S. is presented from publisher Kyle Swartz, with topics including the product's varied packaging in cans, bottles, shot glasses, and plastic balls, its creation for the busy, on-the-go consumer, and the leading brands...
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Focuses on the projected growth of the alcoholic beverage industry in the United States for the last quarter of 1994. Increased sales of tequila in the distilled spirits market; Launching of new brands in the industry; Developments at top liquor companies in the United States as of September...