malternatives make their mark

Francella, Barbara Grondin
January 2007
Convenience Store News;1/15/2007, Vol. 43 Issue 1, p69
Trade Publication
The article focuses on issues related to the market for flavored malt beverages (FMBs) in the U.S. The FMBs are increasingly marketed like spirits, as manufacturers introduce a bevy of new items in an attempt to cash in on consumers' desire to try new drinks. Some of the major FMB brands showed modest growth with dollar sales of 3.7 percent for the six months ending September 10, 2006, according to Information Resources Inc.


Related Articles

  • What Does it Mean?  // Progressive Grocer (India Edition);Nov2013, Vol. 92 Issue 11, p18 

    The article offers news briefs from ready-to-drink (RTD) alcoholic beverage industry in the U.S. as of November 2013 including squeeze-and-freeze formats to increase the sale of RTDs, fall in alcohol intake of the U.S. consumers due to weight concerns and bitter flavor of stevia-sweetened RTDs.

  • Ginger cheer. Black, Robyn // Publican's Morning Advertiser;4/21/2011, Issue 3, p46 

    The article focuses on the growing popularity of a wide range of drinks produced by the emergence of the alcoholic ginger-beer category in Great Britain. It features Halewood's Crabbie's Alcoholic Ginger Beer which is worth 23 million pounds and becomes a must-stock drink for most venues in the...

  • Sample pleasures. Hosea, Maeve // In-Store;Jan2008, p25 

    The article focuses on sales promotion strategies implemented within the alcoholic beverage industry in Great Britain. The local wine shop Oddbins launched a wine tasting campaign, which involved its staff in guiding customers through their choices and challenging them with new possibilities. A...

  • Analyst comment. Blighe, Samantha // Marketing (00253650);2/28/2007, p31 

    The article presents the author's comments about the low-alcoholic beverage industry in Great Britain. The author says that sales of low-alcohol beverages have fallen by 43 percent to 20.5 million litres in the five years before the year 2005. She says that there has been a decrease in the brand...

  • RTD TAX REARS AGAIN.  // National Liquor News;May2009, Vol. 28 Issue 4, p12 

    This article reports on the decision of the Australian federal government to reintroduce the 70 percent ready-to-drink (RTD) alcoholic beverage excise despite its official defeat in March 2009. It is noted that the industry believes that it could well emerge within a broader alcohol tax package...

  • RTDs - Refund Tax Dollars? Shailer, Annette // National Liquor News;May2009, Vol. 28 Issue 4, p20 

    This article discusses the ready-to-drink (RTD) alcoholic beverage tax bill in Australia. The RTD tax hike was defeated in the Parliament in March 2009 following nearly a year of speculation and the accumulation of $290 million. However, rumours suggest that despite the defeat, the budget...

  • Smirnoff Ice gets India launch as Diageo eyes RTD market. Wilmore, James // Aroq - Just-Drinks.com (Global News);10/25/2014, p11 

    The article reports on the launching of two alcoholic beverage products produced by Diageo, Smirnoff Ice and Smirnoff Black, in the ready-to-drink market of India in October 2014.

  • NO MIXING REQUIRED. SWARTZ, KYLE // StateWays;Jul/Aug2015, Vol. 45 Issue 4, p38 

    A market research report for the Ready to Drink (RTD) cocktail market in the U.S. is presented from publisher Kyle Swartz, with topics including the product's varied packaging in cans, bottles, shot glasses, and plastic balls, its creation for the busy, on-the-go consumer, and the leading brands...

  • Spirit sales continue under pressure, wines enjoy renewed growth. Miller, Hilary S. // Beverage Industry;1994/95 Special Issue Annual Manual, Vol. 85 Issue 9, p30 

    Focuses on the projected growth of the alcoholic beverage industry in the United States for the last quarter of 1994. Increased sales of tequila in the distilled spirits market; Launching of new brands in the industry; Developments at top liquor companies in the United States as of September...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics