TITLE

malternatives make their mark

AUTHOR(S)
Francella, Barbara Grondin
PUB. DATE
January 2007
SOURCE
Convenience Store News;1/15/2007, Vol. 43 Issue 1, p69
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on issues related to the market for flavored malt beverages (FMBs) in the U.S. The FMBs are increasingly marketed like spirits, as manufacturers introduce a bevy of new items in an attempt to cash in on consumers' desire to try new drinks. Some of the major FMB brands showed modest growth with dollar sales of 3.7 percent for the six months ending September 10, 2006, according to Information Resources Inc.
ACCESSION #
23751961

 

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