Universal brand on China stores

Russell, Thomas
January 2007
Furniture/Today;1/15/2007, Vol. 31 Issue 19, p33
Trade Publication
The article reports the marketing strategies adopted by Chinese goods manufacturer in order to promote the quality and maximize the value of their products globally. The furniture stores in China bear the universal name and thus helping in becoming the world's largest consumer market. Mohamad Amini, president of Lacquer Craft, discusses the sales made in the United States and the company's plan of entering into European market with changes in product design and scaling.


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