TITLE

Universal brand on China stores

AUTHOR(S)
Russell, Thomas
PUB. DATE
January 2007
SOURCE
Furniture/Today;1/15/2007, Vol. 31 Issue 19, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports the marketing strategies adopted by Chinese goods manufacturer in order to promote the quality and maximize the value of their products globally. The furniture stores in China bear the universal name and thus helping in becoming the world's largest consumer market. Mohamad Amini, president of Lacquer Craft, discusses the sales made in the United States and the company's plan of entering into European market with changes in product design and scaling.
ACCESSION #
23746646

 

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