TITLE

Warney lures cricket tourists

PUB. DATE
November 2006
SOURCE
Travel Weekly Australia;11/24/2006, Issue 28, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the Australian federal government's viral advertising campaign at the MySpace Web site highlights the rivalry between cricket players Shane Warne and Phil Tuffnell. The tourism campaign's objective is to persuade inbound tourists to stay on and visit the country's attractions after the Ashes cricket tournament.
ACCESSION #
23737758

 

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