Warney lures cricket tourists

November 2006
Travel Weekly Australia;11/24/2006, Issue 28, p8
Trade Publication
The article reports that the Australian federal government's viral advertising campaign at the MySpace Web site highlights the rivalry between cricket players Shane Warne and Phil Tuffnell. The tourism campaign's objective is to persuade inbound tourists to stay on and visit the country's attractions after the Ashes cricket tournament.


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