TITLE

Media execs eye the ad-sales prize

AUTHOR(S)
Forkan
PUB. DATE
October 1999
SOURCE
Multichannel News;10/11/99, Vol. 20 Issue 42, p60
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Cites the population statistics shared by speakers at the Multicultural Marketing & Media Conference regarding the minority explosion in the United States. Minority market's growing clout; Projected growth of African American, Hispanic and Asian population by 2020; Cultural personalities, values and concepts of minority consumers. INSET: Ethnic nets eye niches in niches..
ACCESSION #
2372944

 

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