Cox's Rooney parlays Orange experience

October 1999
Multichannel News;10/11/99, Vol. 20 Issue 42, p58
Presents the views of Joseph Rooney, Cox Communications Inc. vice president of marketing, regarding the firm's strategy of driving revenue-generating units (RGU) rather than simply adding subscribers. Company's digital video, data and telephony products as RGU; Field trials that will be held in Orange County, California.


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