TITLE

Showtime steps up to plate with Tyson promos

AUTHOR(S)
Hogan
PUB. DATE
October 1999
SOURCE
Multichannel News;10/11/99, Vol. 20 Issue 42, p38
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Describes how Showtime Networks Inc.'s marketing team responded to the finding that their heavyweight match between Mike Tyson and Orlin Norris would compete against the first game of baseball's World Series. Concern that the Showtime premium channel would lose boxing's primary audience to baseball; Campaign urging sports fans to stay glued to their television after the National Broadcasting Co. Inc.'s World Series coverage.
ACCESSION #
2372922

 

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