Showtime steps up to plate with Tyson promos

October 1999
Multichannel News;10/11/99, Vol. 20 Issue 42, p38
Describes how Showtime Networks Inc.'s marketing team responded to the finding that their heavyweight match between Mike Tyson and Orlin Norris would compete against the first game of baseball's World Series. Concern that the Showtime premium channel would lose boxing's primary audience to baseball; Campaign urging sports fans to stay glued to their television after the National Broadcasting Co. Inc.'s World Series coverage.


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