TITLE

USA snags rights to `Eco-Challenge'

AUTHOR(S)
Donohue
PUB. DATE
October 1999
SOURCE
Multichannel News;10/11/99, Vol. 20 Issue 42, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses USA Networks' acquisition of the long-term rights to the adventure-racing program `Eco-Challenge,' one of the Discovery Network's top global brands. Impact on the high-definition plans of Discovery Networks United States President Jonathan Rodgers for `Eco-Challenge'; Behind-the-scenes grappling for rights and subsequent timing of USA's announcement.
ACCESSION #
2372912

 

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