TITLE

WHERE NEXT FOR SEARCH?

AUTHOR(S)
Taylor, Stephen
PUB. DATE
July 2006
SOURCE
Campaign (UK);6/30/2006 Supplement, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the impact of an increase in social search on the advertising industry. Increase in social search breeds an experience-based culture. Social media offers an opportunity for the brands to engage with customers. It is necessary for an advertiser to list the website high in the search results because inability of a user to find the website through search has a negative effect on the perception of the user regarding the brand.
ACCESSION #
23727446

 

Related Articles

  • General Attitude towards Advertising: Cultural Influence in Pakistan. Usman, Muhammad; Ilyas, Saqib; Hussain, Muhammad Farooq; Qureshi, Tahir Masood // International Journal of Marketing Studies;Nov2010, Vol. 2 Issue 2, p124 

    The objective of this research is to examine cultural influence on the general attitude of Pakistani people towards advertising. The study aims to analyze the cultural impact on attitude of people towards advertisements of brands according to product information, social integration and...

  • Striking a Chord. BIRKNER, CHRISTINE // Marketing News;Oct2015, Vol. 49 Issue 10, p18 

    The article discusses the importance of music to the advertising efforts of companies. Topics covered include the value given by music to the smartest brands in the world and the impact of generic background music on consumers' views of products. Also mentioned is the need for selecting the...

  • CREATING CONVICTION.  // Insurance Advocate;03/04/2000, Vol. 111 Issue 10, p2 

    Proposes a definition for the term branding. Discussion on the behavior and attitudes of consumers; Factors which motivate consumers to buy certain products or services; Techniques in branding; Discussion on advertising.

  • Effective Marketing. DiFrisco, Michael // Sales & Service Excellence Essentials;Oct2005, Vol. 5 Issue 10, p4 

    The article presents information on ways to make customers and prospects identify a brand. A brand is the sum total of the experience and perceptions of customers. It is important to evaluate the marketplace and to identify opportunities and potential threats. It is also important to develop a...

  • Interaction of banner ad and sponsorship in online advertising: The impact on attitudes and purchase intention. Pongpatipat, Chatdanai; Gopinath, Mahesh // Advances in Consumer Research - Asia-Pacific Conference Proceedi;2009, Vol. 8, p370 

    The article offers an overview of a study which looks at the integration of banner advertisements (ads) and Internet sponsorships and their impact on consumer attitudes toward the brand, the website and the company. The congruity between the two formats of Internet ads and consumers is examined...

  • Companies not following up on brand promises. Archibald, Stuart // Precision Marketing;5/9/2003, Vol. 15 Issue 30, p14 

    Comments on how companies are breaking their brand promises in advertisements with bad customer service or poor product quality. Brand experience at odds with the image projected by advertising; Need for companies to apply the same level of commitment across every customer-facing part of their...

  • Tatum y Agustín Medina crean un método enfocado a la experiencia de marca.  // MK - Marketing más Ventas;May2010, Vol. 24 Issue 257, p79 

    No abstract available.

  • Bombay Sapphire to bolster CRM activity. Bold, Ben // Marketing (00253650);9/29/2004, p14 

    The article reports that Bombay Sapphire is trying to boost sales through an integrated customer relationship programme. The company has appointed integrated agency Draft London to manage the initiative, which will play on the premium gin brand's design credentials. Bombay Sapphire will tie up...

  • Look for a perfect match to achieve brand heaven. Lindstrom, Martin // Media: Asia's Media & Marketing Newspaper;11/4/2005, p24 

    This article presents suggestions for companies to build a brand image. Classic brand building is all about identifying and expressing values, the selling proposition, and the audience. This model excludes one essential component: association. One can identify brands or services which enhance...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics