Taylor, Stephen
July 2006
Campaign (UK);6/30/2006 Supplement, p34
Trade Publication
The article focuses on the impact of an increase in social search on the advertising industry. Increase in social search breeds an experience-based culture. Social media offers an opportunity for the brands to engage with customers. It is necessary for an advertiser to list the website high in the search results because inability of a user to find the website through search has a negative effect on the perception of the user regarding the brand.


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