Dyke, Matt
July 2006
Campaign (UK);6/30/2006 Supplement, p33
Trade Publication
The article reports that due to distribution of content through online social networks, the intermediary between the content providers and the content consumers is fading. Collaborative peer-to-peer software has proved to be the most efficient way of distributing content such as music and films. Consumers are doing much more than passing on a viral e-mail.


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