Clays, Dan
July 2006
Campaign (UK);6/30/2006 Supplement, p27
Trade Publication
The article emphasizes that advertisers should adopt opportunities offered by new technology. People are more likely to buy online as with high-speed Internet they spend at least 40 percent more time online than those with dial-up. This trend is observed in case of Domino's Pizza Inc. A research indicated that it takes broad band users more than a minute less to buy online at Dominos.co.uk than over the phone.


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