TITLE

PLANET BROADBAND

AUTHOR(S)
Clays, Dan
PUB. DATE
July 2006
SOURCE
Campaign (UK);6/30/2006 Supplement, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article emphasizes that advertisers should adopt opportunities offered by new technology. People are more likely to buy online as with high-speed Internet they spend at least 40 percent more time online than those with dial-up. This trend is observed in case of Domino's Pizza Inc. A research indicated that it takes broad band users more than a minute less to buy online at Dominos.co.uk than over the phone.
ACCESSION #
23727442

 

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