TITLE

THE MEEK ARE UPON US

AUTHOR(S)
Iremonger, Mark
PUB. DATE
July 2006
SOURCE
Campaign (UK);6/30/2006 Supplement, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides some suggestions given by the author for online advertising. According to the author, advertisers should engage people with the values of the brand and the beliefs of the company through choice. The author suggests that advertising campaigns should resonate with people in order to create true brand advocates. He claims that polite advertising will inherit the earth.
ACCESSION #
23727441

 

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