Iremonger, Mark
July 2006
Campaign (UK);6/30/2006 Supplement, p25
Trade Publication
The article provides some suggestions given by the author for online advertising. According to the author, advertisers should engage people with the values of the brand and the beliefs of the company through choice. The author suggests that advertising campaigns should resonate with people in order to create true brand advocates. He claims that polite advertising will inherit the earth.


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