TITLE

COMPOSE YOURSELF

AUTHOR(S)
Hyde, Tom; Jeffries, Alex
PUB. DATE
July 2006
SOURCE
Campaign (UK);6/30/2006 Supplement, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article emphasizes that mass media should develop a strategy to adapt to the media content created by consumers in order to survive in the information age. Internet users will not only be controllers of content but also creators. Media has to play the role of aggregators of audiences in this age. Marketing personnel have to engage with Internet users who create contents.
ACCESSION #
23727440

 

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