TITLE

A SHORT HISTORY OF THE WEB

AUTHOR(S)
Phillipson, Guy
PUB. DATE
July 2006
SOURCE
Campaign (UK);6/30/2006 Supplement, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the advantages of online advertising, which helps marketing personnel in tracking consumers. Paid for search helps consumers to know about a brand. So, online advertising is the best way for advertisers to follow consumers. In response, marketers have created advertising campaigns that are with all media activity. Consumers are lured by online advertising as they offer the opportunity to interact with brands.
ACCESSION #
23727438

 

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