Phillipson, Guy
July 2006
Campaign (UK);6/30/2006 Supplement, p19
Trade Publication
The article focuses on the advantages of online advertising, which helps marketing personnel in tracking consumers. Paid for search helps consumers to know about a brand. So, online advertising is the best way for advertisers to follow consumers. In response, marketers have created advertising campaigns that are with all media activity. Consumers are lured by online advertising as they offer the opportunity to interact with brands.


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