Giusti, Marc
July 2006
Campaign (UK);6/30/2006 Supplement, p17
Trade Publication
The article focuses on the views of the author regarding the advantages of digital advertising. According to the author, it is more flexible and cheaper as compared to traditional advertising. With an increase in consumers' preferences for digital technology, it has become important to find new approaches and untested communications. It is because of digital advertising that brands are aware of what is at the top of the consumer agenda.


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