Heiss, Flo; Cooper, James
July 2006
Campaign (UK);6/30/2006 Supplement, p13
Trade Publication
The article focuses on some drawbacks of digital advertising agencies. It is predicted that the next generation of digital creatives will not strive for originality. The creative heads of digital advertising agencies have no understanding or love of creativity. It has been suggested that awards in the field of digital advertising should be based on original thinking and craft.


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