TITLE

THE AGENCY OF THE FUTURE

AUTHOR(S)
Mullen, Jim
PUB. DATE
July 2006
SOURCE
Campaign (UK);6/30/2006 Supplement, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article suggests that advertising agencies should prepare themselves to adapt to the changes in the field of advertising, marketing and communications, which are likely to be brought in by digital technology. Investment in research and an understanding of all the principle emerging digital technologies and associated consumers trends are needed for advertising agencies.
ACCESSION #
23727434

 

Related Articles

  • Media Agencies. McClellan, Steve // Adweek;1/1/2007, Vol. 48 Issue 1, p9 

    The article discusses how media agencies will have to figure out and understand the ways consumers use various digital platforms. Agencies will continue to realign their operations more towards the digital world in 2007. This will include expanding communication planning capabilities to help...

  • How Digital Shops Are Gaining Turf. O'Leary, Noreen // Adweek;7/23/2007, Vol. 48 Issue 28, p16 

    The article discusses how traditional advertising agencies are losing clients to non-traditional agencies and start-up companies that focus on digital innovations. According to the article traditional agencies are not used to the collaborative process that has been established through the...

  • MARKETERS WILL EMERGE TOUGHER. Thomas, Tony // B&T Magazine;4/17/2009, Vol. 59 Issue 2690, p12 

    The author reflects on the developments faced by marketers. He mentions the drastic changes undergone by marketing through the concepts of integration, consumer experience and customer relations management (CRM). He points out the need to utilize various agencies that provide specialist services...

  • Brave new world offers a series of fresh challenges.  // Campaign;12/8/2006, Issue 49, p22 

    The article focuses on the developments that have taken place in the marketing communications industry in 2006. It was considered as a period of contradictions, a time when the technology enabling the delivery of the marketing message grew more complex and sophisticated, but the need to keep the...

  • The Marketer/Agency Relationship. Clifton, Lynne // NZ Marketing Magazine;Jul2001, Vol. 20 Issue 6, p24 

    No abstract available.

  • Viral Ads: It's an Epidemic. Leonard, Devin // Fortune;10/2/2006, Vol. 154 Issue 7, p61 

    This article reports on the viability of advertisers being able to break into the viral video realm. With sites like YouTube and Google Video available, marketers are looking for a formula on how to make online advertisement work for them. Ads have been passed around on the internet, but...

  • Sales, company and brand image can suffer if ad research ignores like/dislike dimension.  // Marketing News;5/16/1980, Vol. 13 Issue 23, p13 

    Emphasizes the importance of advertising research to the sales and brand image of a company. Remarks from Rene Bartos, senior vice president and director of communications development at J. Walter Thompson, on the risk of comparative advertising; Like and dislike factors related to consumers'...

  • Michael Nutley -- 23.05.12. Nutley, Michael // New Media Age (Online Edition);5/23/2012, p4 

    The article offers information on the implementation of digital technology in day to day life. It states that once cutting-edge interactive technology is now mainstream, new technologies are constantly appearing to challenge our thinking about online communications and marketing. It mentions...

  • Who will triumph in the battle of the line? cridge, mark // New Media Age;1/22/2009, p05 

    The author comments on the growing difficulty to separate digital media agencies into above and below the line. The author provides an overview of the idea of the line in the traditional marketing/advertising agencies. The author relates the role of client confidence in the slow adoption and...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics