TITLE

CUNNING PLANS

AUTHOR(S)
Griffith, Patrick
PUB. DATE
July 2006
SOURCE
Campaign (UK);6/30/2006 Supplement, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the views of the author regarding the marketing strategy of digital advertising agencies. According to the author, digital advertising agencies are giving an importance to consumers' preferences. Proximity to the consumer is the most valued currency for a client in the digital media.
ACCESSION #
23727433

 

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