Wright, Alex
July 2006
Campaign (UK);6/30/2006 Supplement, p7
Trade Publication
The article discusses the importance of curiosity about the factors responsible for the success of an advertising campaign for creative people. This curiosity helps in making an online media planning effective. Evaluation of audience research, advertising campaign data, effective tracking, relationship management, creative and media strategy, technology awareness and other factors are vital to media planning.


Related Articles

  • TOP TEN VIRAL CAMPAIGNS.  // New Media Age;11/6/2003, p30 

    Presents a list of the top 10 viral advertising campaigns compiled by Lycos, as of November 6, 2003. Advertising agencies; Total number of downloads.

  • Portals react to growth of pan-European campaigns. Harwood, Susie // New Media Age;9/23/2004, p12 

    This article focuses on the decision of major portals to boost their sales team to deal with rising demand from brands for multi-region advertising campaigns in Europe as of September 2004. The decisions by Yahoo! and MSN to strengthen their sales teams to meet a growing demand for pan-European...

  • IMRG to boost shopping via e-Christmas site.  // New Media Age;10/30/2003, p4 

    Focuses on the plan of the Interactive Media in Retail Group to launch an e-Christmas campaign to help boost online Christmas shopping in Great Britain in 2003. Companies supporting the planned launch of the campaign.

  • 7 Ways to Use Email to Combat Email Disengagement. Simpson, Perry // Direct Marketing News;Oct2015 Supplement Essential Guide, p6 

    The article discusses the ways on how marketers can use email to stop email disengagement. Topics covered include email's ability to be effective as a reengagement channel, allowing customers to dictate the frequency of email, and how marketers can perform a lot of testing to optimize...

  • Don't ignore the power of planning. Ludgate, Philip // Revolution (14605953);Jul/Aug2009, p58 

    The article discusses the importance of planning and research before implementing digital advertising campaigns. The entry notes that digital marketing activities, like any business endeavor, also demands accountability for the use of budgets and demonstrate return on investment (ROI). The...

  • Use podcast advertising to meet an engaged audience. Bratton, Susan // New Media Age;5/8/2008, p15 

    The author comments on the use of podcast advertising to meet an engaged consumer. The author states that advertisers are making creative programs where their brand story is told in the content. The author asserts that the opportunity to run an audio, video or online advertising campaign to...

  • New media lacks a champion as the industry fragments. Nutley, Michael // New Media Age;4/28/2005, p12 

    This article comments on the changes in the British new media industry as of April 2005, referencing the change of the name of the Interactive Advertising Bureau to Internet Advertising Bureau (IAB). The focus is now on persuading skeptic companies to try online advertising, and encouraging...

  • BREAKING.  // New Media Age;2/17/2005, p3 

    Presents news briefs related to interactive marketing and advertising as of February 2005. Research finding that British consumers are the world's leading downloaders of pirate TV programs; Deal between Google and publishing firm VNU; Use of toilet humor in the advertising campaign of charity...

  • Breaking downsilos is best way to reduce waste. Mazur, Laura // Marketing (00253650);2/5/2004, p16 

    When Burger King abruptly fired Young & Rubicam from its $340m U.S. advertising account just after 10 months, the burger chain's chief executive, Brad Blum, blamed the agency for not delivering results. This has prompted the marketing community to look for a more effective, cross-disciplinary...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics