TITLE

MEDIA MATTERS

AUTHOR(S)
Wright, Alex
PUB. DATE
July 2006
SOURCE
Campaign (UK);6/30/2006 Supplement, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the importance of curiosity about the factors responsible for the success of an advertising campaign for creative people. This curiosity helps in making an online media planning effective. Evaluation of audience research, advertising campaign data, effective tracking, relationship management, creative and media strategy, technology awareness and other factors are vital to media planning.
ACCESSION #
23727432

 

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