World of Customers

Edersheim, Elizabeth Haas
January 2007
Leadership Excellence Essentials;Jan2007, Vol. 24 Issue 1, p8
This article discusses how businesses can know their customers. According to the author, to get a better handle on the customer, companies need to consider who should be included in their definition of the customer. They need to identify who in the interlocking world of alliances and partnerships should they view as customers versus competitors. They must also identify who is no longer their customer and which of their current non-customers should they be doing business with.


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