TITLE

World of Customers

AUTHOR(S)
Edersheim, Elizabeth Haas
PUB. DATE
January 2007
SOURCE
Leadership Excellence Essentials;Jan2007, Vol. 24 Issue 1, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article discusses how businesses can know their customers. According to the author, to get a better handle on the customer, companies need to consider who should be included in their definition of the customer. They need to identify who in the interlocking world of alliances and partnerships should they view as customers versus competitors. They must also identify who is no longer their customer and which of their current non-customers should they be doing business with.
ACCESSION #
23723204

 

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