TITLE

Leading GM's Turnaround

AUTHOR(S)
Wagoner, Rick
PUB. DATE
January 2007
SOURCE
Leadership Excellence Essentials;Jan2007, Vol. 24 Issue 1, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article provides information on how General Motors (GM) is working to turn its business around. It cut $8 billion in North American structural costs, reaching an agreement with the United Auto Workers that will reduce the hourly retiree healthcare obligation of GM by about 25%. According to the author, they are more clearly differentiating their brands, optimizing their distribution network and refocusing their marketing efforts on the strength and value of their products.
ACCESSION #
23723200

 

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