A Profession Focused on Leading Should Not Focus on "Us."

Barnash, Jim
January 2007
Journal of Financial Planning;Jan2007 Supplement, p25
Academic Journal
The article discusses the financial planning profession's emphasis on leadership. For financial planners to achieve the Financial Planning Association's goal of "creat[ing] a world where everyone thrives and prospers," they must shift the focus of their business practices away from themselves and towards their existing and potential clients. This can only be accomplished if financial planners stop competing with one another and stop thinking about how successful they can be, at the expense of others.


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