TITLE

A Session on the Couch: Helping Clients Understand Behavioral Finance

AUTHOR(S)
York, Marc
PUB. DATE
January 2007
SOURCE
Journal of Financial Planning;Jan2007 Supplement, p21
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses methods that financial planners can use to help their clients understand behavioral finance. While many investors believe that they can understand finance by reading magazines, the author suggests that the true key to making money by investing is to understand investor psychology. Financial planners who educate their clients about investor tendencies that challenge the traditional economic view of efficient-market theory can help lead their clients to financial prosperity.
ACCESSION #
23722747

 

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