TITLE

Giving Voice to Your Practice with Podcasts

AUTHOR(S)
Opiela, Nancy
PUB. DATE
January 2007
SOURCE
Journal of Financial Planning;Jan2007 Supplement, p6
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses the use of Internet audio shows called podcasts as a corporate tool. The ability to produce and distribute podcasts cheaply, combined with the vast audience that the Internet provides, makes the programs an extremely effective business communication tool, particularly for finding new clients. Methods to produce podcasts and prepare clients for podcasts are presented along with a list of tools necessary to create the shows. Existing podcasts from financial planners are examined.
ACCESSION #
23722739

 

Related Articles

  • Successful Newsletters. Baird, Martin R. // Advisor Today;Oct2005, Vol. 100 Issue 10, p76 

    The article offers tips on maximizing the value of newsletters in financial planning businesses. Newsletter developers need to identify the publication's target market. Goals need to be set. Consideration should be given to what the target market would want to read. Some companies opt to release...

  • Asking the right questions and then some. Gray-Grant, Daphne // Communication World;Nov/Dec2006, Vol. 23 Issue 6, p34 

    The article presents a guide for business communicators on how to conduct better interviews with employees. When interviewing employees for company newsletters and internal communications, communicators should make sure to choose an interview subject that is likely to open up and discuss their...

  • Stand out from the e-crowd. Khodarahmi, Sue // Communication World;Jul/Aug2007, Vol. 24 Issue 4, p13 

    The article presents tips about making e-mail communications must read. Because most employees receive a massive amount of e-mail on a daily basis, it is important for business communicators to make their letters stand out from the crowd. This can be accomplished by creating an editorial...

  • AN EMPIRICAL INVESTIGATION OF THE COMMUNICATION CONTENT IN REPUTABLE MANAGEMENT JOURNALS. Bell, Reginald L. // Business Studies Journal;2012 Supplement 1, Vol. 4, p21 

    I used one-way analysis of variance to test mean differences among the occurrences of the five communications (business communication, organizational communication, management communication, corporate communication and technical communication) as content in 39 management and specialized journals...

  • An Abstracting Newsletter. Kovitz, Nancy R. // Library Journal;2/15/1989, Vol. 114 Issue 3, p138 

    This article describes the process involved in developing an abstracting newsletter. The newsletter Marketing Services Review, produced by the Information Center of Frankel & Company, is distributed to its clients and staff. It serves as a public relations and communications vehicle for both the...

  • Robert Reid: Any volunteers for a regulatory Dad's Army?  // Money Marketing (Online Edition);12/12/2013, p17 

    The article offers the author's insights on the financial regulations in England. The author considers one way traffic as the real problem in the ability of the financial sector to communicate. He mentions the importance of recognizing the role of adviser and their end charges communication to...

  • DEPOLARISATION EDGE: STEPHEN INGLEDEW.  // Money Marketing;12/9/2004, p36 

    The article focuses on the meaning of multi-tie in financial advise service sector. Much has been written about depolarization and what it means for the adviser and consumer and not surprisingly, there is a lot of misunderstanding. This has not been helped by the fact that we are still holding...

  • Getting staffers to read company manuals. Milite, George // Supervisory Management;Apr94, Vol. 39 Issue 4, p1 

    Offers tips on motivating staffers to read the company's policy manual. Problems with information dissemination within the company; Motivating factor behind employee actions; Protection for employees and company.

  • Ready, Set, Select. Schulaka, Carly // Journal of Financial Planning;Apr2009 Independent Broker-Dealer, p3 

    In this article the author discusses aspects of the business model based on the activities of an independent broker-dealer. This option is under consideration in opposition to the use of a discount retail brokerage house with branch offices or a registered investment adviser. A number of topics...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics