On-Court Twists

Kerrigan, Andy
January 2007
SGB;Jan2007, Vol. 40 Issue 1, p42
Trade Publication
The article looks at uniforms for the National Basketball Association (NBA) teams. Christopher Arena, VP of apparel, sporting goods and basketball partnerships at the NBA, states that when teams launch "Second Road" uniforms, they experience a shift in sales of jerseys. There is also an alternate jersey program that includes holidays such as St. Patrick's Day and Valentine's Day.


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