TITLE

Spalding Turns a Misstep Into a Lesson Learned

AUTHOR(S)
Kerrigan, Andy
PUB. DATE
January 2007
SOURCE
SGB;Jan2007, Vol. 40 Issue 1, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article looks at the synthetic NBA game ball introduced by Spalding during the 2006-2007 basketball season. The synthetic ball has been replaced by Spalding's original leather game ball due to dissatisfaction with the synthetic ball among basketball players in the league. According to Dan Touhey, VP of marketing for Spalding, the company feels that the synthetic ball is a more consistent product that offers many benefits that leather balls cannot.
ACCESSION #
23714358

 

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