Brands, Seasonal Drive Small Gains at the Table

January 2007
Home Textiles Today;1/14/2007, Vol. 28 Issue 2, p50
Trade Publication
The article reports that the sales of brands and designer labels in table linen industry had increased by 1.2% over last year. By offering products of well known brands through exclusive partnerships, the retailers are differentiating products from competitors. The article mentions that besides labels, the product's license and seasonal sales also contribute to the bottomline. The article also presents the views of Anna Werbel, vice president of Tappan and Nancy Kristoff president of Bardwil.


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