TITLE

Honey, I Shrunk the Ad Campaign

AUTHOR(S)
Mehta, Nihal
PUB. DATE
January 2007
SOURCE
Pharmaceutical Executive;Jan2007, Vol. 27 Issue 1, p82
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the new marketing strategy for pharmaceutical companies to deliver health information and sample coupons direct to consumers by using cellular phones. The new approach is called mobile marketing which is paperless, scalable and allows companies to build one-to-one relationships with customers. The use of cellular technology to deliver targeted healthcare information and sample coupons to portable devices much like e-mail campaigns.
ACCESSION #
23708377

 

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