TITLE

Newcomer PeoplePC rolls $40 mil campaign

AUTHOR(S)
Elkin, Tobi
PUB. DATE
October 1999
SOURCE
Advertising Age;10/11/1999, Vol. 70 Issue 42, p85
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article provides information on the marketing campaign for PeoplePC Inc. The company markets branded personal computers for $24.95 a month over 3 years, with consumers also getting free Internet service via MCI WorldCom's UUNet, technical support and even in-home service. PeoplePC hopes to leverage its membership-based business model and collective consumer buying power to offer what buying clubs do. Commercials hype what a great deal PeoplePC is and depict four kinds of people who could benefit from the offer.
ACCESSION #
2370324

 

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