Landor gets call to name new telco

Snyder, Beth
October 1999
Advertising Age;10/11/1999, Vol. 70 Issue 42, p84
Trade Publication
This article reports that Bell Atlantic Corp. and GTE Corp. have hired Landor Associates to create a name for its soon-to-be-merged telecommunications company. The two companies are in the final stages of a merger that will create a huge company valued at $70 billion. The deal is expected to be concluded by early 2000. Both GTE Chairman-CEO Charles Lee and Bell Chairman-CEO Ivan Seidenberg promised that it would be more than a label or symbol, it will be a brand. Because Bell shareholders will own 57% of the new company, while GTE will own 43%, it is believed Bell Atlantic is driving the marketing decisions.


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