TITLE

Saturn thinks younger to sell S Series

AUTHOR(S)
Guilford, Dave
PUB. DATE
October 1999
SOURCE
Advertising Age;10/11/1999, Vol. 70 Issue 42, p83
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents information on the advertising campaign created by Publicis & Hal Riney for the S Series vehicles of Saturn Corp. The S Series campaign features print advertisements and 7 television spots. Most feature younger actors, as in Corner Office, a 30 second commercial in which a 20-something woman describes using her Saturn car in her work as a film production assistant. The S Series launch will emphasize Web marketing, spending that will continue into 200 when the company's online budget will double.
ACCESSION #
2370320

 

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