TITLE

Study: AOL, Time Warner top wish lists of marketers

AUTHOR(S)
Johnson, Bradley
PUB. DATE
October 1999
SOURCE
Advertising Age;10/11/1999, Vol. 70 Issue 42, p64
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents the results of a survey on the media companies in the U.S. which are most appealing to marketers who seek long-term marketing relationships, released by market researcher Myers Group. Among those surveyed, 41% cited great interest in developing long-term marketing relationships with American Online Inc. Time Warner Inc. and Turner Broadcasting came in second and third, respectively at 38% and 37%. The study showed the growing interest marketers have in integrated programs using multiple media. In the survey, 83% of executives, stated that they were placing greater value on media companies that could pull together integrated deals, with 84% placing greater value on media opportunities that integrate advertising with direct marketing and sales promotion.
ACCESSION #
2370247

 

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