Study: AOL, Time Warner top wish lists of marketers

Johnson, Bradley
October 1999
Advertising Age;10/11/1999, Vol. 70 Issue 42, p64
Trade Publication
This article presents the results of a survey on the media companies in the U.S. which are most appealing to marketers who seek long-term marketing relationships, released by market researcher Myers Group. Among those surveyed, 41% cited great interest in developing long-term marketing relationships with American Online Inc. Time Warner Inc. and Turner Broadcasting came in second and third, respectively at 38% and 37%. The study showed the growing interest marketers have in integrated programs using multiple media. In the survey, 83% of executives, stated that they were placing greater value on media companies that could pull together integrated deals, with 84% placing greater value on media opportunities that integrate advertising with direct marketing and sales promotion.


Related Articles

  • AOL/Time Warner offers glimpse of 'Net's future.  // Network World;01/17/2000, Vol. 17 Issue 3, p6 

    Focuses on the merger between media company Time Warner and Internet service provider America Online. Ramifications of the merger deal; Terms of the merger; Estimated worth. INSET: Media giant match-up..

  • Midas touches AOL. Dix, John // Network World;01/17/2000, Vol. 17 Issue 3, p46 

    Discusses the merger between media company Time Warner and Internet service provider America Online. Terms of the deal; Market capitalization of the two companies; Ramifications of the deal to the cable industry, multimedia services and the Internet.

  • Why This Media Marriage Works. Raphael, Todd // Workforce (10928332);Dec2001, Vol. 80 Issue 12, p20 

    Analyzes the factors that led to the success of the merger between America Online company and Time Warner company. Organizational characteristics of both companies; Benefits of the merger for the two companies.

  • AOL acquires time warner for $165b.  // Business Journal (Central New York);01/14/2000, Vol. 14 Issue 2, p14 

    Focuses on United States-based America Online's acquisition of Time Warner. Combination of the Internet's most popular gateway with Time Warner's multimedia holdings; Elimination of a major stumbling block in America Online's expansion into high-speed Web service; Access to Time Warner Cable's...

  • Open access movement slowed by AOL/TW merger. Kopel // Business Journal (Central New York);01/14/2000, Vol. 14 Issue 2, p16 

    Focuses on the biggest beneficiaries of United States-based America Online's merger with Time Warner Inc. Possible end of a campaign by America Online to slow down AT&T and other cable-television companies that want to offer high-speed Internet access through cable-television lines; Deployment...

  • WEB HEADS CONVERGE. Stern, Christopher // Daily Variety;03/01/2000, Vol. 266 Issue 67, p8 

    Reports that Time Warner chief executive officer Gerald Levin has testified before the United States Senate Judiciary Committee that America Online will get no preferential treatment on Time Warner cable systems. Concern of consumer groups about the merger between AOL and Time Warner;...

  • Creating A Long-term Position In The Mobile Web. Furnell, Susan; Kintz, Eric // Wireless Week;11/13/2000, Vol. 6 Issue 46, p28A 

    Deals with value-chain decisions to create a lasting position in the mobile Web/wireless Internet sector or the Internet-enabled wireless communication systems industry. Efforts of America Online and Time Warner in line with value chain; Steps in defining a lasting role in the value chain;...

  • AOL Targets Google. Farrell, Mike // Multichannel News;12/19/2005, Vol. 26 Issue 53, p1 

    The article reports on the potential alliance of Time Warner Inc. with Google Inc. for partnership for America Online. Time Warner had negotiations with Microsoft Corp. but have narrowed to Google.

  • Google Is the Last One In for AOL. Farrell, Mike // Multichannel News;12/19/2005, Vol. 26 Issue 53, p8 

    The article reports on the negotiation of Time Warner Inc. with Google Inc. for the former's Internet service, America Online. Time Warner has had talks with Microsoft Corp. prior to deals with Google. The negotiation covers several services. Microsoft or Google were the two companies being...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics