TITLE

British Airways pops up in most unobtrusive way

AUTHOR(S)
Carmichael, Matt
PUB. DATE
October 1999
SOURCE
Advertising Age;10/11/1999, Vol. 70 Issue 42, p64
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reviews the Internet advertising campaign created by New York City-based i-Traffic for British Airways PLC. Information on the Unicast Superstitials technology; Freebies to be given away by the British Airways.
ACCESSION #
2370245

 

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