TITLE

Douaire pictures future online for Eastman Kodak

AUTHOR(S)
Beardi, Cara
PUB. DATE
October 1999
SOURCE
Advertising Age;10/11/1999, Vol. 70 Issue 42, p60
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article profiles George Douaire, general manager of Internet marketing for Eastman Kodak Co. Douaire spent the last four years at online grocer Peapod, with his involvement beginning when that marketer originated in 1994. As manager of marketing development for Tribune Co, the first strategic investor of Peapod, Douaire acted as a liaison between the two companies. During his time at Peapod, the company reached $69 million in revenue, up from $8 million in its first year. For Douaire, marketing has always been about the consumer. That philosophy made his move from Chicago, Illinois to Rochester, New York, an easy one. The vision of Kodak is to facilitate the ability of consumers to use and repurpose their memories on an individual and on a family-wide basis.
ACCESSION #
2369622

 

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