TITLE

Revolving doors spin faster at retailers

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
October 1999
SOURCE
Advertising Age;10/11/1999, Vol. 70 Issue 42, special section ps22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article examines a number of changes being implemented by retailers in the U.S. as a result of the Internet and changes in consumer shopping behavior, as of October 1999. Sears, Roebuck & Co. put Mark A. Cohen, who headed up some merchandising units, into the top marketing executive slot at the beginning of the year. Within six months, Cohen had ditched the Softer Side campaign in favor of focusing on store sale events and heralding the traditional guarantee theme of the company. At department store rival J.C. Penney Co., longtime marketing chief Gale Duff-Bloom was promoted from president of marketing and company communications to president of company communications and corporate image. Another piece of the puzzle new power players will be asked to tackle is how to parlay their on-land assets into online assets.
ACCESSION #
2369621

 

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