TITLE

Universal, Disney score in spite of `Star Wars.'

AUTHOR(S)
Friedman, Wayne
PUB. DATE
October 1999
SOURCE
Advertising Age;10/11/1999, Vol. 70 Issue 42, special section ps16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the success of motion pictures from Walt Disney and Universal Pictures despite being simultaneously shown in the U.S. with the motion picture Star Wars: The Phantom Menace, from Fox Filmed Entertainment and Lucasfilm. This represents a tremendous turnaround for Universal compared with how the studio suffered in 1998 through troubled movies such as Babe: Pig in the City, BASEketball and the remake of Psycho. Now, as of October 1999, Universal finds itself in third place for the summer, with $368.5 million in box-office revenue. Fox was just ahead of Universal with $394 million. Meanwhile, Disney never skipped a beat because Richard Cook, chairman of Walt Disney Motion Pictures, ultimately controls the vast marketing efforts of Disney.
ACCESSION #
2369615

 

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