TITLE

The 50 most powerful people in marketing

PUB. DATE
October 1999
SOURCE
Advertising Age;10/11/1999, Vol. 70 Issue 42, special section ps2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article provides information on the most powerful people in marketing in the U.S., as of October 1999. Stephen Graham, vice president-marketing communications worldwide at At&T Corp. struck gold last year with the introduction of the wireless Digital One Rate. The flat rate plan changed the way wireless service is marketed, shifting the balance of power from the manufacturers to the providers. Meanwhile, Abby Kohnstamm, senior vice president-marketing and member of the corporate executive committee at IBM Corp., believes marketing is the headlights of the company and in part, it is also the driver of integration between development and market requirements, and really optimizing all the resources they have. Moreover, A. C. Liebler, senior vice president-marketing at DaimlerChrysler, capped a busy year of vehicle launches by debuting the Five Star dealership brand, which will continue to get heavy advertising support.
ACCESSION #
2369607

 

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