November's Mad Ave. Sellout is partying with a purpose

Rothenberg, Randall
October 1999
Advertising Age;10/11/1999, Vol. 70 Issue 42, p50
Trade Publication
Presents the author's opinion on the Madison Avenue Sellout, the third annual advertising industry effort against AIDS to be held in New York City on November 3, 1999. Highlights of the Madison Avenue Sellout in 1998; Comparison to the Madison Avenue Sellout held in 1998; Background on the Sellout.


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