For dot-coms, a time to wed

October 1999
Advertising Age;10/11/1999, Vol. 70 Issue 42, p48
Trade Publication
Comments on the need for Internet companies to choose an advertising agency with the goal to be their life partner. Actions taken by companies desperate to be the first to market a name-brand agency working on their no-name sites; Key elements in choosing an advertising agency; Common mistakes being committed by agencies hoping to bet on the next dot-com.


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