Inside Line

October 1999
Advertising Age;10/11/1999, Vol. 70 Issue 42, p44
Trade Publication
Presents an update on issues related to advertising in the U.S. as of October 1999. Value of the acquisition of Devon Direct by Euro RSCG Worldwide; Acquisition of M/A/R/C by Omnicom Group; Actions to be taken by Bass Hotels & Resorts in introducing potential customers to its Priority Club.


Related Articles

  • Omnicom to Acquire M/A/R/C. Linnett, Richard; Hill, J. Dee // Adweek New England Edition;10/04/99, Vol. 36 Issue 40, p86 

    Reports on the acquisition of M/A/R/C by Omnicom company. Value of the deal; Details on the advertising agencies; Revenue posted by Omnicom in 1998; Benefit of the transaction for M/A/R/C clients.

  • Omnicon to Acquire M/A/R/C. Linnett, Richard; Hill, J. Dee // Adweek Southeast Edition;10/04/99, Vol. 20 Issue 40, p86 

    Reports on the agreement of advertising agency Omnicom to acquire M/A/R/C. Worth of the deal; Terms of the agreement; Concern of Omnicom over the merger.

  • Omnicom to Acquire M/A/R/C. Linnett, Richard; Hill, J. Dee // Adweek Eastern Edition;10/4/1999, Vol. 40 Issue 40, p2 

    Reports on the plan of Omnicom Group Inc. to acquire M/A/R/C Group Inc. for 100 million dollars. Terms of agreement; Benefits from the acquisition; Services provided by M/A/R/C.

  • Euro RSCG raises below-the-line presence with Devon Direct deal. Trickett, Eleanor // Campaign;10/08/99, Issue 40, p2 

    Reports on Euro RSCG Worldwide's takeover of independent direct marketing agency Devon Direct. Terms under the merger agreement; Plans of Euro RSCG to merge Devon Direct's British unit with KLP Euro RSCG Direct; Comments of Bob Schmetterer, chairman of Euro RSCG, on the growth of Devon Direct...

  • Devon goes direct to top in Philly. Loro, Laura // Advertising Age;4/5/1993, Vol. 64 Issue 14, p16 

    Introduces Devon Direct Marketing & Advertising. Blue-chip clients; Founders, Ronald Greene and Jim Perry; Target clients and target market; Range of service.

  • Euro RSCG merger troubles U.S. units. Lafayette, Jon; Hume, Scott // Advertising Age;10/28/1991, Vol. 62 Issue 46, p2 

    Reports on the concerns facing the advertising agencies of RSCG in the U.S., after the merger of French agencies, Eurocom and Roux Seguela Cayzac & Goudard. Impact of the merger on the operation of RSCG's agencies in the U.S.; Information on the clients of the agencies; Reactions of some...

  • Devon Direct wins honor.  // Advertising Age's Business Marketing;Mar1997, Vol. 82 Issue 2, p40 

    Reports that Devon Direct Marketing and Advertising has received a Business Marketing Association Pro-Comm Award of Professional Excellence for its direct mail campaign for ADT Security Services. Information on the campaign; Comments from Ron Greene, president of Devon Direct Marketing and...

  • Advanta hires marketer for new-product push. Jennings, Robert // American Banker;4/13/1995, Vol. 160 Issue 71, p15 

    Reports on Advanta Corp.'s selection of Devon Direct Marketing and Advertising Inc. to handle the direct marketing account of its Consumer Financial Services business unit. Division as a leading issuer of MasterCard and Visa credit cards; Services offered to Advanta by Devon Direct.

  • Medicare a plus for Whybin. McDonald, Peter // B&T Weekly;6/18/2004, Vol. 54 Issue 2476, p14 

    Reports on the position of the Whybin TBWA in the Agency Performance League Table (APLT) for June 2004. Influence of the company's Medicare campaign to Whybin TWBA's position on the APLT; Net business billings for Whybin in 2004; Total of new business billings of Euro RSCG.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics