Testosterone tops holiday film stocks

October 1999
Advertising Age;10/11/1999, Vol. 70 Issue 42, p42
Trade Publication
This article provides information on blockbuster results for a number of holiday film releases in the U.S. as of October 11, 1999. Some of the most highly touted action, drama and suspense movies are being fronted by big box-office draws in major roles. In The Insider, Al Pacino stars as a 60 Minutes producer. The movie has been posting a healthy price over $40 in the most recent Hollywood Stock Exchange Barometer. StarBond, which stars Johnny Depp, lost virtually half its value from around $1,812 at the beginning of September. Though he has not done a movie in two years, there are high expectations surrounding Arnold Schwarzenegger and End of Days. His StarBond has been trending steadily up, most recently new $2,400, while the End of Days MovieStock has been in the robust $70 to $75 range.


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