TITLE

NBC's Big 3 rate higher with Net set

AUTHOR(S)
Ross, Chuck
PUB. DATE
October 1999
SOURCE
Advertising Age;10/11/1999, Vol. 70 Issue 42, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents the results of a new study conducted by Zenith Media Services which found that prime-time television series ER, Friends and Frasier get significantly higher ratings in homes that have access to the Internet, as of October 1999. Television usage in general, however, is about 4 percent lower in Internet homes. Friends and Frasier registered an average 17.8 rating and 17.7 rating, respectively, in total homes in the U.S. in February, according to data from the National Television Index of Nielsen Media Research. But in homes with Internet access, those ratings jumped to a 25.2 and 24.2, respectively. Since an increasing number of marketers are now running advertising campaigns that tie in interactive and traditional media, it is valuable for those advertisers to know what shows homes with Internet access are particularly interested in.
ACCESSION #
2369592

 

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