TITLE

Fubu apparel line crosses over to suburban success

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
October 1999
SOURCE
Advertising Age;10/11/1999, Vol. 70 Issue 42, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article discusses a plan by Fubu, a clothing line intended for, and created by, African American men, to expand into all areas of clothing for men and women and into a chain of stores, as of October 1999. The company, which originally sold hand-sewn hats on the streets of New York, also has plans to introduce Fubu watches for the holiday season, eyewear in the spring and possibly a line of intimate apparel. All these plans may sound ambitious, but nobody at Fubu is too cocky. The work of the company was readily accepted as fashion-forward even during its more humble beginnings. Company president Daymond John and partners J. Alexander Martin, Carl Brown and Keith Perrin, worked out of his house making the first Fubu collection of T-shirts, jerseys and baseball caps. At one point, John took out a mortgage on his home in Queens in order to fund the business.
ACCESSION #
2369588

 

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