TITLE

Marketers go batty over retail Halloween promos

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
October 1999
SOURCE
Advertising Age;10/11/1999, Vol. 70 Issue 42, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on an increasing number of marketers in the U.S. that are taking a proactive approach toward Halloween, as of October 1999. Carol Shaner, executive director of the Halloween Association, said Halloween is at least a $5 billion business, ranking it second only to Christmas. In its first-ever Halloween promotion, Blockbuster Video launches a national television campaign pointing out how its fright flick rentals provide a haunting atmosphere in which to celebrate the increasingly popular holiday. The television spot from Southfield, Michigan-based Doner opens on a living room where an upside-down television is displaying a horror film. A pair of bats in the room hang toes-up. Fast-feeder Burger King Corp. is already serving up its Halloween promotion, offering five Silly Slammers Halloween toy collectibles in kids meals. The toys make noise and light up when squeezed.
ACCESSION #
2369584

 

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