Congress acts to restrict sale of driver data

Teinowitz, Ira
October 1999
Advertising Age;10/11/1999, Vol. 70 Issue 42, p10
Trade Publication
This article reports on a provision added by the U.S. Senate and House of Representatives to a transportation appropriations bill that would allow states to sell information from a driver's license and registration only if specifically approved by drivers, as of October 1999. Under the measure, states that do not follow along would lose federal highway money. The new measure, which would take effect next June, also increases the stakes for a U.S. Supreme Court case in which South Carolina is challenging the right of Congress to limit what a state does with driver's license data. Marketers said the loss of license data could have several effects. It could make some of the information contained in driver records more difficult and more expensive to obtain and it could remove one common piece of information used in profiling individuals.


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